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First & last source attribution cannot be measured in the digital automotive space. The way people research and buy vehicles makes it impossible. CRM sold reports give the wrong information, and using that to measure ROI can be very dangerous. With ROI Detective you will learn that only 20% of car buyers are triggered by digital. You will also learn that 50% or more used car buyers are triggered by digital. Now you can fine tune your budgets and sell more units with the same adspend.
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